One of the ideas that a website needs to convey is brand positioning. That’s not always easy to do, but a great website design pulls it off and makes it look easy.It starts with intuitive and simple navigation so visitors can move freely about the website. It also helps to have clickable buttons, logical page hierarchy, and a grid layout that organizes the content.
Universal MMA’s website design incorporates these elements and then takes it up a level. The website uses eye-catching colours and images that depict people of different ages, genders, and skill levels. These images enables Universal MMA to connect with their target audiences.
Their easy navigation and relatable images communicates their brand position: Universal MMA is a mixed martial arts studio for everyone.