An e-commerce website doesn’t just need to project a brand and provide information. It has accomplish these goals while it makes sales. This makes ease of navigation even more important.
Website design can’t hinder a customer’s buying behavior. When designing an e-commerce website, it’s important to follow the “3-Click” Rule. This rule states that it should not take more than three clicks for a visitor to accomplish the desired result.
To complement navigation and entice visitors to take action, Navas’ website uses a sleek and simple design with big beautiful images that showcase their products. Large noticeable buttons with clear calls to action were also incorporated to encourage visitors to follow through.