Design Concept
Easy navigation that helps the visitors take action are key components of an effective website. Clutch Chairz’s website presents sales messages and guides their visitors through a sales journey with ease.
The design uses interchanging colours that catch the eye and create emotion. The colours itself, which may look stark to some, appeals to its target audience: gamers. Their colourful buttons that move as the colours change draws the visitor’s eye and encourages them to click through with clear calls to action.
The website’s design works with the copy and presents attention-grabbing headlines that convey the benefits and features of their products.
Clutch Chairz website also uses an unobtrusive overlay that follows the visitor as they scroll through the home page. This overlay allows Clutch to capture email subscribers which helps spread more of their sales messages.