Etty and Roll Baby Essentials
Design Concept
Websites need to speak directly to their target audience and emulate their values and ideas. It helps make a connection to their customers which in turn helps break down sales barriers.
Etty + Roll’s website was created with those principles in mind. The use of white space creates a modern and uncluttered visual aesthetic that reflects the urban lifestyle of their customers.
The website’s design encourages buying behaviour by featuring eye-catching buttons accompanied by beautiful images of the company’s products. The clear contrast between text and background colours makes the sales copy easy to read and adds to the website’s modern feel.