0079 – Envious Lash


Envious Lash New Website Design

Envious Lash
Design Concept

Website design is part art, part science. A big part of satisfying both is knowing the website’s target audience. Both design and copy need to speak to the visitors to evoke feelings of connectedness and understanding.

Envious Lash targets a female audience. The feminine colour palette of the website appeals to their customer. But that’s not all that makes this design effective.

The website uses movement to bring attention to the content on the page. Text and other elements appear from the sides and gather on the centre of the page as the visitor scrolls through. This pleasant surprise awakens the visitor and encourages them to read the content.

Finally the website design also ensures that information is presented in an easy and digestible way. This makes sure that the visitor finds the information they’re looking for quickly and with little effort.